Will serve as the hotel industry to achieve the ultimate
the rapid development of targeted and personalized service has become a trend flexibility. Personalized service that meet the individual needs of different customers a reasonable, such as business travelers on the Internet requirements, travelers want to taste the local cuisine and so on. hotel guests from all over the world, everyone has their own habits and preferences, can provide real-time, flexible, attentive service, compared to the past, the hotel is more standardized services competitiveness. with forward-thinking more and more personalized service guests of all ages.
to come through more than 10 guests on the guest's name embroidered pajamas, to prepare special; in the rooms of the envelopes, letterhead above gilt, marked with the names of the guests; as families with children, infant care services; establishment of non-smoking floors; offers various hard and soft pillows; room temperature according to the requirements of the guests on the air conditioning temperature regulation, these practices are individual the specific performance of services.
hotel with personalized service is a standardized services service concept of evolution and forms, is to meet the individual needs of different services provided. personalized service is the pursuit of modern hotel, with the more diverse needs of the guests, the hotel needs to provide more creative and personalized service, so guests can really provide more perfect service. personalized service is a personalized service to institutionalized by the hotel staff to achieve , do is in place, the quality of each service are closely related. can afford to neglect any one aspect.
guests booking the room, the sales staff to guests to shop timely and relevant information giving the attendant on duty, the crew to accurately identify customers and call out his name; guests to shop, the attendant to take the initiative to communicate with the guests with enthusiasm to master the more detailed information, such as guest preferences, etc., and to convey this information in a timely manner to various departments; sales in close cooperation with suppliers to ensure that each guest can enjoy the things being delivered in a timely manner. this process a range of services identified through the system, making it necessary for each service procedures, details of services can be truly implemented. the attendant single, personalized service to enhance the characteristics of the entire hotel operation, the occasional personal service features into a routine operation, the only individual guests can enjoy Personalized services into the characteristics of all guests can enjoy the service. so as to win more customers, the service can also be true to a higher level.
This is the lessons learned into the system, and then to promote the use of the process. while also establishing a good incentive mechanism, incentive employee innovation, the only way to continue to be a good hotel experience in the effective promotion of the formation of a virtuous cycle, continue to make the hotel services and management levels may be raised.
philosophy from sense, all business must be built on the basis of respect for the consumer, that is philosophy. hotel operators improve the standardization of service must be based on the odd victory, continually tap the design, directing a series of personalized products and cultural themes. The hotel is decorated to understand the performance of services to individual customers to choose their own lifestyle hotel also reflect their own tastes. hotel renovation to integrate into the home feel, the rooms with natural colors and simple elegant design to create a comfortable atmosphere at home. In addition to broadband Internet, home theater, home and other commonly used equipment, the all-glass bathroom reflects a more intimate feel of the room. room and private space than the size of hotel rooms with large enough relaxation for guests, free space, do not feel the urgency. The hotel is decorated in the pursuit of design and the characteristics and individuality must be able to adapt to changing market needs, enhance the comprehensive sense of service to the hotel market to maintain a strong competitive edge. personalized service is the focus of competition as the hotel market continues to change and the source markets, the gradual breakdown In addition to the hotel guests have higher hardware requirements, the feelings of service and more detailed. If the hotel still remains in the original traditional would be difficult to adapt to and meet the needs of the guests are now more difficult to attract new customers and retain old customers.
guests of the hotel's loyalty and satisfaction with the services of the hotel is not directly proportional, even if a hotel can give guests are satisfied with the service, not make the guest of a high degree of loyalty. because the hotel industry, market competition is fierce, guests can choose from many similar products, if the hotel does not have something different to meet the service needs of the guests to not win repeat business, and personalized service is the distinctive peculiarities.
personalized service is the fine service, fine to a point. The hotel industry is a hardware sale, also sells a feeling. such as the guest into the hotel, the staff smile to the guests, it has provided products. how to attract customers and retain customers, depends on what the guests, the hotel can provide what services must do better than other hotels. must be based on own characteristics, by focusing on the needs of the guests to their advantage, and create a personalized service is the need for rapid development of the hotel. personalization and standardization of the relationship between a certain extent, personalization and standardization of these two ideas are contradictory . For example, the hotel turndown service is a standard service in a procedure in practice, if the opening night of the time just have a guest bed in the room will inevitably disturb the guests; some hard mattress and pillows used to sleep guests, because the hotel is equipped with advanced duck down pillows and Simmons could not sleep; when the guests check out, be a long wait for the hotel rounds procedures, standardized services which are required, but it is so offensive and guests the focus of complaints.
community development, the quest for the psychological satisfaction, more attention to meticulous service and sincere hospitality attitude. In fact the demand for personalized service is a feeling of being respected, not just only the material conditions of satisfaction. The hotel is not only providing products for people, human services, also need to give it comfort, providing a good memory, but also a spiritual harvest, that is, the requirements of personalized service . Standardization of services is a summary of historical work, while the direction of the development of personalized service. personalization is extended to the standardization, the details of the services into process-type agreement, then the implementation is standardization. The market for the service industry requires higher demands on the higher quality of employees, and stepped outside the area after the standardization of how to create personalized, the hotel's managers must think and solve problems. hotel services from the personality, between the standard and basis on behalf of 60 points, 40 points on behalf of individual and complementary, with 100 points, that individual is in the standardization based on the extension.
bold innovation is the source of personal service on behalf of the hotel the highest level, you need service, ways of doing things, a wealth of experience and good customer satisfaction, quality management system will be fully referenced to the hotel industry, and standardized management system and fully enough to combine with the personalized, you can clear how the staff on the basis of standardized services, to provide personalized of the service.
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